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12.05 Fiori designed Yakima Ground Control System in Men’s Fitness magazine

“Dad will finally ditch his old pegboard for this slick new customizable organization system. It's got a hanger for almost any tool-or toy.” – Men’s Fitness, Dec. 2005.  The Fiori designed and developed Ground Control System has been featured as the central product in the December, 2005 “wish list” issue of Men’s Fitness. The versatility of Ground Control system can be easily seen by flipping through the pages of Men’s Fitness. The Ground Control System is designed for easy setup and take down and most of the parts snap together. It is easy to rearrange and configure to each person’s needs. Fiori designed Ground Control System for Yakima for a 2006 launch.

 
12.15.04 Time Magazine picks Fiori designed Bigha bike as one of the Best of 2004 Luxury Products  

Fiori and Bigha teamed up in 2001 to redefine the recumbent bike.  The primary goal was to create not just a product but an ‘experience’.  This was achieved through in depth research and attention to every detail throughout the development process.  This quality product has been recognized by Time Magazine and is featured on page 34 of it’s Luxury Index - The Best Products, People and Places of 2004:  The Bigha recumbent bike is considered one of 2004’s best luxury gadgets with its comfy, adjustable seat, headlights, turn signals, a burglar alarm, and a BMW – caliber display system that tracks direction, altitude, and weather conditions, and much more. 

 
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“In a Cold, Dark Stall,” IDSA Innovation Magazine, Summer 2003

An article on storytelling and design, authored by Angela Martin of Fiori, was published in the most recent issue of Innovation Magazine. In the article, Martin, a Senior Designer with Fiori, discussed the power of people’s stories in the development of products.