Fiori Press Release
Contact:
Pat Rodden, Fiori
503.248.4764
Fiori Works with InFocus on Research and Design Strategy Program
PORTLAND, Ore. —
February 15, 2002 —
Fiori, an award-winning contextual research and design firm, today announced completion of a research and design strategy program for InFocus. Specifically, Fiori’s worked with InFocus to explore mobile professionals and apply that understanding to create a new visual and innovation strategy for InFocus business products.
Fiori studied the travel and presentation practices of American and European mobile professionals by shadowing them as they prepared for, traveled to, and delivered presentations. This led to the development of meaningful innovation that solved longstanding problems with digital projectors. For example an LCD that allows people to deal with technical problems privately, a carrying solution that recognizes and addresses problems caused by sharing projectors, and an exciting new micro form-factor designed to support the way that mobile professionals travel.
By combining an in-depth understanding of the design sensibilities of mobile professionals with American and European design trends, Fiori designers created a new visual language for InFocus products. The design language delivers a level of refinement and robustness commensurate with the high expectations of mobile professionals. The new language will be applied to all InFocus business products in the coming months.
About Fiori
Founded in 1994, Fiori is an award-winning contextual research and design company. Fiori applies a unique, context-driven approach, where the study of real people in the real world inspires and guides the development of products, services and communications. Fiori has two Pacific Northwest offices, with research and design in Portland, Oregon, and business development and operations management in Seattle, Washington. Fiori’s clients include the Fortune 500 and companies on their way there. Clients include Bioject, Dagger, Intel, HP, LSI Logic, Precor, Samsung and Yakima. Fiori has been recognized with over 20 international awards including awards from Business Week, Metropolis Magazine, Germany’s Red Dot, Japan’s Good Design, Chicago Athenaeum and CES Innovation. For more information, visit http://www.fioriinc.com.
About InFocus Systems
InFocus® Corporation (NASDAQ: INFS), the worldwide leader in digital projection technology and solutions, enhances thinking, learning and creativity in boardrooms, meeting rooms and classrooms and delivers superior home entertainment experiences by vividly projecting larger-than-life images from multiple sources including computers, DVD players, and PDAs. From the smallest and lightest mobile projectors and feature-packed meeting room products to the finest and most compact home entertainment solutions, InFocus has garnered industry acclaim for design, functionality and intuitive solutions for its ASK™, InFocus®, Proxima® and ScreenPlay™ products.
###