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Pat Rodden, Fiori

503.248.4764

Fiori Works with Samsung on Mobile Communications Strategy
Research and design firm provides foundation
for next-generation mobile phones

PORTLAND, Ore.

January 15, 2003

Fiori, an award-winning contextual research and design firm, today announced completion of project for Samsung Telecommunications America. Specifically, the company’s research provided a foundation for Samsung’s user interface strategy for its next-generation mobile phones.

About Fiori

Founded in 1994, Fiori is an award-winning contextual research and design company. Fiori applies a unique, context-driven approach, where the study of real people in the real world inspires and guides the development of products, services and communications. Fiori has two Pacific Northwest offices, with research and design in Portland, Oregon, and business development and operations management in Seattle, Washington. Fiori’s clients include the Fortune 500 and companies on their way there. Clients include Bioject, Dagger, Intel, HP, LSI Logic, Precor, Samsung and Yakima. Fiori has been recognized with over 20 international awards including awards from Business Week, Metropolis Magazine, Germany’s Red Dot, Japan’s Good Design, Chicago Athenaeum and CES Innovation. For more information, visit http://www.fioriinc.com.

About Samsung Telecommunications America

Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, visit http://www.samsungusa.com/wireless.

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