Fiori Press Release
Contact:
Pat Rodden, Fiori
503.248.4764
Fiori Works with Yakima on Advanced Rack Strategy
PORTLAND, Ore. —
July 1, 2003 —
Fiori, a contextual research and design firm, announced the completion of a program for Yakima, the world’s leader in transport systems for destination hardware. Fiori’s award winning design team collaborated with Yakima designers and engineers to envision a range of new product concepts to fuel Yakima’s quest for their next generation of racks.
About Fiori
Founded in 1994, Fiori is an award-winning contextual research and design company. Fiori applies a unique, context-driven approach, where the study of real people in the real world inspires and guides the development of products, services and communications. Fiori has two Pacific Northwest offices, with research and design in Portland, Oregon, and business development and operations management in Seattle, Washington. Fiori’s clients include the Fortune 500 and companies on their way there. Clients include Bioject, Dagger, Intel, HP, LSI Logic, Precor, Samsung and Yakima. Fiori has been recognized with over 20 international awards including awards from Business Week, Metropolis Magazine, Germany’s Red Dot, Japan’s Good Design, Chicago Athenaeum and CES Innovation. For more information, visit http://www.fioriinc.com.
About Yakima
Imagine a company filled with outdoor enthusiasts… living just minutes from raging white water rivers, ancient redwood forests, miles of unspoiled beaches and countless mountains. That’s Yakima and we have the right ingredients to make the hardware to get you and your gear to your destination. Our racks and adventure gear make getting out into the outdoors easy, safe and fun. That’s why we call it destination hardware. When your destination is adventure, Yakima is your destination hardware company.
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