Fiori Press Release
Contact:
Pat Rodden, Fiori
503.248.4764
Martin Writes on Storytelling for Innovation Magazine
PORTLAND, Ore. —
August 25, 2003 —
An article on storytelling and design, authored by Angela Martin of Fiori, was published in the most recent issue of Innovation Magazine.
In the article, Martin, a Senior Designer with Fiori, discussed the power of people’s stories in the development of products. She relates her personal experiences traveling into the field with Fiori’s research team and how those experiences brought her closer to consumers and influenced her work as a designer. She also talks about how people’s stories are an effective tool in aligning design, marketing and executive teams around the real people who buy and use products.
About Fiori
Founded in 1994, Fiori is an award-winning contextual research and design company. Fiori applies a unique, context-driven approach, where the study of real people in the real world inspires and guides the development of products, services and communications. Fiori has two Pacific Northwest offices, with research and design in Portland, Oregon, and business development and operations management in Seattle, Washington. Fiori’s clients include the Fortune 500 and companies on their way there. Clients include Bioject, Dagger, Intel, HP, LSI Logic, Precor, Samsung and Yakima. Fiori has been recognized with over 20 international awards including awards from Business Week, Metropolis Magazine, Germany’s Red Dot, Japan’s Good Design, Chicago Athenaeum and CES Innovation. For more information, visit http://www.fioriinc.com.
About IDSA / Innovation Magazine
Innovation is the magazine of the Industrial Designers Society of America (IDSA). As the voice of the profession, IDSA advances the quality and positive impact of design. IDSA is dedicated to communicating the value of industrial design to society, business and government. IDSA provides leadership to and promotes dialog between practice and education. As a professional association, it serves its diverse membership by recognizing excellence, promoting the exchange of information and fostering innovation.
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