Fiori Press Release
Contact:
Pat Rodden, Fiori
503.248.4764
Fiori Completes Research Exploring Fishing and Safety
PORTLAND, Ore. —
October 1, 2003 —
Fiori, an award-winning contextual research and design firm, recently completed a contextual research program examining fishermen, the culture of fishing and barriers to the use of safety products. The program was commissioned by SOSpenders, the world’s leading manufacturer of inflatable personal flotation devices (PFDs).
Fiori researchers ventured into the world of fishing by interacting with and observing people as they fished on the rivers, lakes, bays and oceans of the western United States. Through the research, Fiori described the goals, practices and aspirations of fly, bass and ocean fishers, and uncovered opportunities for problem solving and innovation. The work will provide a foundation for the development of SOSpenders next generation of fishing safety products.
Contextual Research
Fiori’s approach to consumer research is called contextual research. Contextual research is in-depth research examining people, practices and products in real world situations. It takes consumer research out focus groups and labs and into the places where people live, work, play and shop. It’s an approach rooted in anthropology, psychology and sociology and it provides a foundation for the development of products, services and messaging that connect with people.
About Fiori
Founded in 1994, Fiori is an award-winning contextual research and design company. Fiori applies a unique, context-driven approach, where the study of real people in the real world inspires and guides the development of products, services and communications. Fiori has two Pacific Northwest offices, with research and design in Portland, Oregon, and business development and operations management in Seattle, Washington. Fiori’s clients include the Fortune 500 and companies on their way there. Clients include Bioject, Dagger, Intel, HP, LSI Logic, Precor, Samsung and Yakima. Fiori has been recognized with over 20 international awards including awards from Business Week, Metropolis Magazine, Germany’s Red Dot, Japan’s Good Design, Chicago Athenaeum and CES Innovation. For more information, visit http://www.fioriinc.com.
About SOSpenders
SOSpenders has a vision. To make the most comfortable Lifejacket in the world. Our philosophy is that if you have your jacket on it will save your life. We build our PFDs and Accessories to highest standards in the world, higher than even foam PFDs, and our performance and track record show it. Try one on and feel the difference, knowing you are protected by some of the world’s toughest standards in PFDs.
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