Fiori Press Release
Contact:
Pat Rodden, Fiori
503.248.4764
Fiori Designed Bigha Bicycle Receives Numerous Accolades
PORTLAND, Ore. —
February 27, 2004 —
The Fiori designed Bigha premium recumbent bicycle continues to receive impressive attention in the press. The Bigha recumbent bicycle has recently been featured in Bicycling, Entrepreneur, the Robb Report, Mountain Bike Guide, Vision and Menz magazines. All of the stories highlighted the great performance and comfort of the radically designed new bicycle. Menz magazine described the Bigha as the “Ferrari of bicycles” and a recent ABC News’ Science and Technology segment introduced the Bigha bike as a completely revolutionary touring bicycle.
An informative video highlighting the Bigha experience can be found at: www.bigha.com/start_exploring/press/index.php
About Bigha
Bigha (www.bigha.com) was born from a brain trust comprised of some of the region's best industrial designers, bike experts and engineers who listened to what people had to say about bikes and actually did something about it. They brought new solutions and unconventional bike technologies to the table. Every Bigha bike is carefully crafted in Bigha’s facility in Corvallis Oregon and most parts are sourced and created in the USA. In favoring quality over quantity, Bigha believes better bicycles can be built using USA craftsmanship and to ensure the best quality, the design and manufacturing process should be kept close to home.
About Fiori
Fiori, an innovative contextual research and product design firm, working with clients in the US, Europe, and Asia, is the leader in gaining consumer insight and developing innovative solutions for complex consumer products and communications. Fiori is dedicated to providing clients with the consumer insight, strategic thinking and the innovative solutions necessary to create high value, enduring relationships between brands, products and consumers. More information on Fiori is available at www.fioriinc.com or contact Fiori Partner Steve Rodden at 503.248.4764.
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