Fiori Press Release
Contact:
Pat Rodden, Fiori
503.248.4764
Fiori Teams Up with DaVinci Middle School for Toy Design
PORTLAND, Ore. —
April 29, 2004 —
Fiori is working with middle school students at DaVinci Middle School in Portland Oregon, the arts magnet school in Portland, on an innovative entry to this year's Toy Challenge. The Toy Challenge is a national competition for middle schoolers sponsored by the Sally Ride Foundation and Hasbro. The goal of the competition is to help middle school students learn about science, engineering and the design process by designing a toy for entry into regional and local competitions.
The team is now in the final stages of preparing their toy concept, entitled Kurakon Fighters, a line of action figures and accessories that can connect with a computer to become characters and weapons in a virtual, online game. The Fiori-DaVinci team is the first and only team from Oregon to participate in the Toy Challenge.
About ToyChallenge
TOYchallenge is a chance for teams of imaginative kids in grades 5-8 to create and design a toy or game. The Toy Challenge (http://www.toychallenge.com/) is a national competition for middle schoolers sponsored by the Sally Ride Foundation and Hasbro.
Famous scientist and writer C.P. Snow said that toys are a great way to learn about science, engineering, and the design process. We agree! That's why astronaut Sally Ride brought Smith College, Hasbro, Sigma Xi, and the Sally Ride Science Club™ together to launch this fun-fueled challenge!
About Fiori
Fiori, an innovative contextual research and product design firm, working with clients in the US, Europe, and Asia, is the leader in gaining consumer insight and developing innovative solutions for complex consumer products and communications. Fiori is dedicated to providing clients with the consumer insight, strategic thinking and the innovative solutions necessary to create high value, enduring relationships between brands, products and consumers. More information on Fiori is available at www.fioriinc.com or contact Fiori Partner Steve Rodden at 503.248.4764.
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